Insurance Industry Pros, Jeff Roedel and Len Bell Join the Ignitist Team

December 13, 2021 (Harleysville, PA) - Jeff Roedel and Len Bell have joined the team at Ignitist, announced Keven McKenna, CEO. Jeff was named Vice President-Affinity Partnerships and Len Bell will serve as Vice President Business and Client Development.

"Jeff and Len are two great additions to Ignitist, bringing extensive industry experience and a true commitment to our mission to Do Good," said Kevin McKenna, CEO. Their knowledge and skill in working with targeted markets will support growth and our commitment to underserved markets."

Lenn is an accomplished marketing and business development leader. He brings a solid background in leading strong sales growth, creating business development opportunities and managing the business infrastructure needed to support growth.

Prior to joining Ignitist, Bell was Vice President of Business Development for Crisp Marketing, LLC d/b/a Crisp Results Marketing and Lead Generation Company. In this position, he worked with large national clients in life and health insurance, consumer health products, home improvement and other verticals. Previously Lenn served in executive positions, helping national companies reach their business development goals.

"I met Kevin McKenna while I was at Crisp. He was working with a client of ours who used Crisp to provide lead generation, identification and transactional data and call center management. When Kevin launched Ignitist, we had the opportunity to work together again. The rest, as they say, is history. In addition to the company's work in serving underserved markets, Ignitist works with insurance clients to drive their revenue. It is a great fit," said Bell.

Lenn can be reached at

As Vice President – Affinity Partnerships, Jeff Roedel brings a comprehensive background in the affinity marketplace. His work had a particular emphasis on providing services to allow affinity groups to better serve their senior population, utilizing proven database marketing techniques and cutting-edge technology.

Prior to joining Ignitist, Jeff was Managing Partner with Roedel/Super LLC, working with alumni association professionals, corporate executives and product and service providers to develop programs that contributed to bottom-line growth. Previously he served as Chief Operating and Marketing Officer for USI Affinity Collegiate Insurance Resources where he was responsible for the financial performance of the company's primary market segment – alumni and students at 400+ US colleges and universities.

"I have spent more than 20 years in the affinity space and one thing I have learned is that the people in management positions at affinity groups are looking out for their members. Ignitist offers a service that can help them do just that. The team at Ignitist is comprised of some of the top pros in the industry and I am looking forward to working with them to fulfill their mission in the affinity marketplace," said Roedel.

Jeff can be reached at

Published: Dec 13th, 2021

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