James Brett Joins Ignitist as Chief Revenue Officer

November 2, 2021 (Harleysville, PA) – "We are very happy to announce James Brett as the new Chief Revenue Officer and newest member of the Ignitist team," said Kevin McKenna, CEO. "James has worked with some of the leading companies in the industry, establishing digital channels with a focus on underserved markets. That is our focus as well and we are thrilled to have him on our team."

Brett comes to Ignitist from Carefree Insurance Services, a division of Aetna Medicare, a CVS Company where he led Digital and DTC Medicare Sales. While there, he developed and scaled the Direct-to-Consumer Sales channel, driving 40,000+ Medicare Advantage/DSNP sales annually. Brett successfully grew the underserved dual eligible segment and sales, using technology to enhance many areas including Field Agent systems and platforms, telebroker agent tools and process, and training.

As executive vice president of digital strategies, for eTeleQuote Insurance, Brett operated in a hybrid capacity as head of marketing and chief operating officer. While there, he drove year over year revenue increases of 55% and improved operating margins over 40% through significant transformation of the customer and sales agent experience. Previously, he held senior executive positions at MetLife, JCG New Media, and Prudential Financial among others.

"I am very happy to be part of the team at Ignitist. It is a growing and important company in the industry, with a mission to provide insurance to underserved markets. The team is comprised of some of the top leaders in the field with a broad spectrum of combined experience and I am proud to be part of the company’s future," said Brett.

James can be reached at James.Brett@ignitist.net

Published: Nov 3rd, 2021

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